op: upsert

seniority__c: Director+ (Buyers only), Practitioners only for titles labeled "Practitioner"

job_titles__c: Platform Engineer (Practitioner), DevOps Engineer (Practitioner), Infrastructure Engineer (Practitioner), Application Engineer (Practitioner), VP of Technology (Buyer), Director of Engineering (Buyer), VP of DevEx (Buyer), CIO / CTO (Buyer)

industries__c: Financial Services, Banking, Insurance, Healthcare, Pharmaceuticals, Energy & Utilities, Transportation, Telecommunications, Manufacturing

geo__c: North America

pricing_model__c: CPL

layers__c: Intent;Nurturing: Premium;Custom Questions - Profiling;Custom Questions - Qualifying