op: upsert

titles_roles__c:
Priority: Director+

Secondary: Manager+

seniority__c: Decision-makers and Influencers

sales_notes__c:
PayPal Retail Program.

Objectives:

- Engage PayPal audience across multiple touchpoints, and drive deeper consideration and capture buyer intent within Buying Groups.

- Enrich the buying group per account by targeting 3+ personas.

- Balance regional lead distribution across Geos

- Generate high-quality leads with a focus on senior manager level and above, with vice presidents considered secondary.

Goals:

Target & Engage Buying Groups:

 - Engage with key decision-makers involved in the buying process and the stages they follow.

Create Depth of Engagement through omnichannel touchpoints:

- Offer personalised, value-driven content with clear calls-to-action, that encourage interaction and signal interest.:

Build Buyer Intelligence:

- Use Qualifying and profiling questions to best enable and equip GTM teams (incl. BDRs)

Deliver Exceptional Experience through the Siemens customer journey:

- Direct impact on prospects satisfaction, loyalty, and conversion rates, and drive business success.

Program Elements (Deep Funnel):

- Intent

- Content Syndication

- 2 x Qualifying Questions

- 1 x Profiling Question

- Retargeting Nurture through display & social

- Premium Email Nurture (6-8 touches)

CORE Deliverables

- Creation/Adaption of all ad sets for promotion across multiple channels

- Set up and creation of Landing pages to house core assets

- Set up of supporting forms to capture data

- Consultation with Demand Strategist and CS team on custom questions

- Set up and creation of email nurture streams containing 6-8 emails

- Creation/Adaption of all ad sets for retargeting engaged contacts across multiple channels

- Setup and stand up of Demand Intelligence Reporting dashboard which will include Buying Group overlays to surface these, and to look at depth of engagement

REPORTING:

Demand Intelligence Live Platform

Buying Group Overlays

Insight on Answers to 3x posed questions

Omni-channel oversight

End of campaign summary report

Bi-Weekly Sessions with Demand Strategist

VALUE ADDS:

BDR Workshop

Content Audit

Contacts Validation & Verification VIA LET’S VERIFY (OWNED BY INFUSE)

Full Program Management by INFUSE & Demand Strategists

BUYING GROUP ACTIVATION:

We will look to define your Buying Groups with you - this will be conducted by one of our Demand Strategists.

We will look at the following layers to establish the appropriate surfacing of buying group formation and engagement within our Demand Intelligence platform:

 - Job and Team functions

 - Seniorities

 - Number of Contacts being engaged with

 - Personas (if relevant)

Scoping: This workflow should be scoped with the support of a Demand Strategist, your Account Director and your CS Team Lead.

job_titles__c:
Potential Job titles (To be discussed with client success and confirmed by PayPal):

E-commerce

Director of E-commerce

E-commerce Strategy Manager

Head of Online Sales

Payments

Head of Payment Operations

Director of Payments Architecture

Manager, Merchant Services

Payment Strategy Lead

Finance

Finance Director

Head of Commercial Finance

Revenue Operations Manager

IT, Digital, or Technology

Head of Digital

Director of IT

Director of Digital Transformation

Solutions Architect

VP, Engineering (for buyer enablement tech)

Marketing/Online in Retail Context

Head of Digital Marketing

Director of Online Campaigns

industries__c: Retail

geo__c: DACH

pricing_model__c: CPL

layers__c: ABM;Buying Committee;Intent;Look-Alike Modeling;Nurturing: Deep Media;Custom Questions - Profiling