op: upsert

titles_roles__c: CFO, VP of finance, financial controller

seniority__c: Manager+

sales_notes__c: Multi-entity, UK HQ

industries__c: Financial Services

geo__c: UK

company_size__c: Employees: 20 – 1,000

pricing_model__c: CPL

layers__c: Intent;Nurturing: Inbox;Suppression;SDR Workshop;Custom Questions - Profiling;Custom Questions - Qualifying

custom_questions_qualifying__c: 1 Qualifying Question

custom_questions_profiling__c: 2 Profiling Questions