op: upsert

sales_notes__c:
IRONMARKETS for Think Wood

All 90 leads delivered in Nov 2025

Suppression List provided

job_titles__c:
Job Titles: Primary decision makers and influencers, Management+

Example GC titles: Construction Manager, Project Manager, Site Manager, Construction Superintendent, Cost Estimator, Construction Supervisor.

NO realtor, real estate agent, or real estate broker titles.

industries__c:
Commercial & multifamily real estate developers and general contractors involved in designing or constructing 1–8 story commercial, civic, and multifamily buildings with an emphasis on wood-based construction.

(no specific lead split between developers and general contractors, but looking for a healthy mix)

Campaign Notes:

• Commercial, civic and multifamily projects only

• No single-family residential

• No ADU/cabin/et

geo__c: US

company_size__c: All

pricing_model__c: CPL

layers__c: Suppression;Custom Questions - Qualifying

custom_questions_qualifying__c:
Qualifying Question: (only those bolded below are considered a lead)

Are you incorporating timber in your current projects?

• No – I am a developer not using timber in my projects

• No – I am a general contractor not using timber in my projects

• Yes – I am a developer actively using timber in my projects

• Yes – I am a general contractor actively using timber in my projects

• I am not a developer or general contractor