op: upsert

titles_roles__c: CEO, CSO (Chief Strategy Officer, CDO (Chief Digitalization Officer), CIO, CTO (Chief Technology Officer) – and their reports

seniority__c: Seniority: manager and above (manager, director, VP, C-Suite),

sales_notes__c:
Campaign Name: Wavemaker - Nokia - Power of N

Tactic: Static/GIF Targeted Display inc Intent

Display Tags:

https://docs.google.com/spreadsheets/d/1oeEnXsniYGXoXZxK7s3h12J8qtQmRXLm/edit?usp=sharing&ouid=114302351007095782687&rtpof=true&sd=true

Assets: TBC

Intent Keywords: INFUSE To Recommend

In terms of the KPIs for this campaign, for our display is would be CTR, and for video assets, VCR. Client really keen to be seen in front of the right people and be able to use the dashboard to see what companies are engaging, with any other insight we can get.

There are not strict delivery requirements by market, but would be good to see a representative level of delivery across all markets. Understand that USA will have the lion share of delivery and Finland having the smallest level, but just need to have a reasonable amount of delivery in each market.

industries__c: Manufacturing, Railways, Transportation and Logistics, Warehouses, Power and Utilities, Public Safety, Large Enterprise IT (e.g. hyperscaler, webscaler, cloud, datacenters), Mining, Oil and Gas, Ports

geo__c: US, UK, Germany, France, Finland

company_size__c: Enterprise: 1000 +

pricing_model__c: CPM

layers__c: Intent

hg_insights_list__c: HG to be used to aid intent


titles_roles__c: CEO, CSO (Chief Strategy Officer, CDO (Chief Digitalisation Officer), CIO, CTO (Chief Technology Officer) – and their reports

seniority__c: manager and above (manager, director, VP, C-Suite),

sales_notes__c:
Campaign Name: Wavemaker - Nokia - Power of N

Tactic: Video Targeted Display

Display Tags:

https://docs.google.com/spreadsheets/d/1oeEnXsniYGXoXZxK7s3h12J8qtQmRXLm/edit?usp=sharing&ouid=114302351007095782687&rtpof=true&sd=true

Assets: TBC

Intent Keywords: INFUSE To Recommend

In terms of the KPIs for this campaign, for our display is would be CTR, and for video assets, VCR. Client really keen to be seen in front of the right people and be able to use the dashboard to see what companies are engaging, with any other insight we can get.

There are not strict delivery requirements by market, but would be good to see a representative level of delivery across all markets. Understand that USA will have the lion share of delivery and Finland having the smallest level, but just need to have a reasonable amount of delivery in each market.

hg_insights_list__c: HG Insights to be used to aid the intent element