op: upsert

titles_roles__c:
CISO

Chief Information Security Officer

VP of Cyber Security

VP of Information Security

SVP of Cyber Security

SVP of Information Security

Manager, Cyber Security

Manager, Information Security

Manager, Security Operations

Manager, Incident Response

Director, Cyber Security

Director, Information Security

Director, Security Operations

Director, Incident Response

Head of Cyber Security

Head of Information Security

Head of Security Operations

Head of Incident Response

Manager, Brand Protection

Director, Brand Protection

Head of Brand Protection

VP, Brand Protection

Manager, Third-Party Risk

Director, Third-Party Risk

Manager, Vulnerability Management

Director, Vulnerability Management

Manager, Threat Intelligence

Director, Threat Intelligence

Manager, Geopolitical Risk

Director, Geopolitical Risk

Director threat hunting

Manager threat hunting

Director Security architecture

Manager Security Architecture

Director/manager threat and vulnerability management

Do not target:

Job title contains any of sales, marketing, account manager, account executive, financial, accounting, human resources, software engineer, accounts payable, desk, developer, recruiter, legal, procurement, finance, student, or professor

seniority__c: Directors, Head of Departments, VPs, CISOs all within a cybersecurity function

sales_notes__c:
Lead Split: TBC

- ASEAN

- ANZ

- Japan

- India

Exclusions:

- Single-use case tools: Zerofox, CybelAngel, Bitsight, Intel 471, Flashpoint

Vendors that specialize in a coverage area such as brand intelligence.

- Platform by-product Intelligence providers: Crowdstrike, Google Threat Intelligence (Mandiant), Palo Alto Networks, Microsoft

Vendors that take data from their existing products (e.g., CrowdStrike’s endpoint) and sell it. Threat Intelligence is not their core competency

- DIY Threat Feeds: VirusTotal, Infraguard, ISAC Feeds

Free/cheap intelligence. Often just a list of indicators of compromise (IOCs).

Campaign Flow:

INFUSE to target Recorded Future's criteria accounts/contacts >> Lead accesses Recorded Future's content via INFUSE landing pages >> Lead answers profiling question and provide full business contact details to download Recorded Future's content >> Lead is verified and passed over to Recorded Future

industries__c:
Refer to TAL
<br>LAL: Financial Services, Capital Goods, Healthcare

geo__c: ASEAN, ANZ, Japan and India

company_size__c: >$1B, >5000 employees

pricing_model__c: CPL

layers__c: ABM;Intent;Suppression;Custom Questions - Profiling

custom_questions_profiling__c:
Which area of cybersecurity is currently a key focus for your organization?

Starting Threat Intelligence (TI) capabilities

Operationalizing threat intelligence

Prioritizing threat and vulnerability alerts

Improving visibility of internet-facing assets

Managing third-party cyber risk

Integrating AI into security workflows