op: upsert

seniority__c: Director+ (Buyers only), Practioners only for titles labeled "Practitioner"

sales_notes__c: Please ensure that titles labeled "Practioner" only include practitioners

job_titles__c: Platform Engineer (Practitioner), DevOps Engineer (Practitioner), Infrastructure Engineer (Practitioner), Application Engineer (Practitioner), VP of technology (Buyer), Director of Engineering (Buyer), VP of DevEx (Buyer), CIO / CTO (Buyer)

industries__c: Finance and Healthcare

geo__c: United States

pricing_model__c: CPL

layers__c: Nurturing: Deep Media;Custom Questions - Profiling;Custom Questions - Qualifying

custom_questions_qualifying__c: TBD

custom_questions_profiling__c: TBD