op: upsert

titles_roles__c: Same as before

seniority__c: Same as before

sales_notes__c:
October (Shock) - 100 leads

December (Temperature) - 100 leads

job_titles__c: Same as before

industries__c: Same as before

geo__c: Same as before

company_size__c: Same as before

pricing_model__c: CPL

layers__c: Intent