op: upsert

titles_roles__c: Please refer to Target Audience Persona document

sales_notes__c:
Single Touch, 2 Profiling Questions + Premium Nurture

N.B. Campaign must be wrapped up by 12th December

industries__c: Please refer to TAL

geo__c: UK

pricing_model__c: CPL

layers__c: Nurturing: Premium;Custom Questions - Profiling