op: upsert

titles_roles__c:
IT Practitioner (Backup Admin) + SaaS App Owner/M365 Admin:

Backup Admin, Cloud Admin, IT Admin, Infrastructure Admin (include Senior in title as an option i.e. Senior Backup Admin)

Exchange Admin, SharePoint Admin, Office 365 Admin, Microsoft 365 Admin

IT Manager, IT operations/infra Manager

IT Leader:

IT Director

Salesforce Admin

Salesforce Admin, Salesforce Consultant

IAM Professional

Identity Management Admin, Identity & Access Engineering Manager, Identity Governance and Access Management Admin, Identity Strategist, Identity & Access Management Director, Identity & Access Management Architect, Identity & Access Management Specialist, Identity & Access Management SME.

Business Continuity

Business Continuity Specialist; Business Continuity Planner; Planner, Business Resiliency; Business Continuity Manager; Disaster Recovery Specialist

Managed Service Provider (MSP)

CEO and Founder

sales_notes__c:
Pacing: 40% October / 40% November / 20% December

No specific budget split by persona, but please make sure there's as even of a split across all personas as possible, and not heavily invested in one persona vs the other. Targeting all personas above.

FOR US: Focus some budget on underperforming gap areas: New England/NY/NJ COM-Inside ; East South Central all segments ; Mid-Atlantic ENT ; Pac NW + Desert Mountain COM-Named and ENT. (no specific goals. Just need more signals in general in those areas, so if we could have some intentional focus there, that would be great. To clarify, don’t want to focus only there of course and hurt other areas)

TALs (Commercial + Enterprise) and Exclusion list: The two TALs and exclusion list are uploaded to our campaign folder. Please look to achieve a 50/50 split between the COM and ENT list.

geo__c: US

company_size__c: Focus only on ENT & COM (500+ employees), dictated by the TALs

pricing_model__c: CPL

layers__c: ABM;Intent