op: upsert

titles_roles__c: Title list as specified by TypeType

sales_notes__c:
50 leads will get direct Font Pack Trial
50 leads will get blog + Thank you Note

industries__c: All except Creative & Digital Agencies

geo__c: US

company_size__c: 200+ employees

pricing_model__c: CPL

layers__c: Custom Questions - Qualifying

custom_questions_qualifying__c:
Are you personally involved in the selection or purchase of fonts for your company/clients?

Yes, I make decisions

I influence decisions

No, I am not involved (disqualifying)