op: upsert

titles_roles__c: attached separately

sales_notes__c:
Even pacing ~111 leads/mo
Max leads per account = 10
Minimum leads per account = 3
Nurture steps = 6

geo__c: US

company_size__c: see ABM list

pricing_model__c: CPL

layers__c: ABM;Nurturing: Inbox;Custom Questions - Profiling

custom_questions_profiling__c: Topical (non-Bant) with 4 multiple choice answers offered (all accepted)