op: upsert

titles_roles__c: Please refer to Copilot Audience pdf

seniority__c: Director+

sales_notes__c:
Single Touch with 1QQ and 2PQ + Email Nurture Sequence (3 messages)

Manager+ seniority may be leveraged to meet target, but Director+ must be prioritised

industries__c: Please refer to TAL spreadsheet

geo__c: UK

pricing_model__c: CPL

layers__c: Nurturing: Inbox;Custom Questions - Profiling;Custom Questions - Qualifying