op: upsert

titles_roles__c: As per the specific program and segment titles in the addendum

seniority__c: Manager/Scientist

sales_notes__c: Insert Table with links

industries__c: ABM, Biopharmaceuticals, Biotechnology, see full list in the addendum

geo__c: Global, as per countries in the addendum

company_size__c: ABM

pricing_model__c: CPL

layers__c: ABM;Intent