op: upsert

titles_roles__c: CIO, CTO, CISO, CMO, Heads of Infrastructure, Heads of Cloud, Digital Transformation, Cybersecurity, Applications, and AI

seniority__c: Manager+

industries__c: Financial Services (Banking primary in Phase 1, with additional coverage of Insurance/FinTech as content develops)

geo__c: Netherlands, Alps, Nordics, Saudi Arabia, UAE

pricing_model__c: CPL