op: upsert

titles_roles__c:
Personas:
Software Architect, Software Manager, Head of Systems Engineering, R&D Manager, Software Development Manager, Director of Product Development, VP of R&D,  VP of Engineering, CTO,  Chief Engineer, Head of Software Architecture, Manager of Design Engineering, Director of Software Development, Verification & Validation Engineer, Test Engineer, Quality Assurance Engineer, Design Verification Engineer, Test Manager, Functional Safety Manager, Compliance Manager, Design Quality Engineer, Safety & Reliability Engineer, Head of Software Development,  Manager of Software Development

seniority__c: Manager+

sales_notes__c:
Volvo Cars Nordics Program

Objective: Engage SIEMENS’s audience, and drive deeper demand and capture buyer intent within Buying Groups.

Goals:
Target & Engage Buying Groups:
 - Engage with key decision-makers involved in the buying process and the stages they follow.
Create Depth of Engagement through omnichannel touchpoints:
- Offer personalised, value-driven content with clear calls-to-action, that encourage interaction and signal interest.
Build Buyer Intelligence:
- Use Qualifying and profiling questions to best enable and equip GTM teams (incl. BDRs)
Deliver Exceptional Experience through the Siemens customer journey:
- Direct impact on prospects satisfaction, loyalty, and conversion rates, and drive business success.

Program Elements:
-  Intent
- Content Syndication
- 1 x Qualifying Questions
- 1 x Profiling Question

CORE Deliverables
- Creation/Adaption of all ad sets for promotion across multiple channels
- Set up and creation of Landing pages to house core assets
- Set up of supporting forms to capture data
- Consultation with Demand Strategist and CS team on custom questions
- Demand Intelligence Reporting dashboard which will include Buying Group overlays to surface these, and to look at depth of engagement

Reporting:
Demand Intelligence Live Platform
Buying Group Overlays
Insight on Answers to 3x posed questions
Omni-channel oversight
End of campaign summary report
Bi-Weekly Sessions with Demand Strategist

Value Adds:
BDR Workshop
Content Audit
Contacts Validation & Verification VIA LET’S VERIFY (OWNED BY INFUSE)
Full Program Management by INFUSE & Demand Strategists
Buying Group Activation

Additional:
Opt-in: By supplying my contact information, I authorize Siemens Digital Industries Software and its contracted service providers to contact me about its products and services as described in our consent declaration (https://www.sw.siemens.com/en-US/consent-declaration/). Please visit our privacy policy (https://www.sw.siemens.com/en-US/privacy-policy/).

industries__c:
Automotive & Transportation:
Focus: Volvo Cars

pricing_model__c: CPL

layers__c: Buying Committee;Intent;Custom Questions - Profiling;Custom Questions - Qualifying