op: upsert

titles_roles__c:
Creative Leaders: Director+
Marketing Leaders: Director+
Creative & Marketing Operations: Director+

seniority__c: Director +

sales_notes__c:
Dentsu - Adobe - CPG Firefly Services Baseline  - One Touch Engagement with Intent & Inbox Nurture

Campaign dates: 1st September 2025 (ASAP launch) – 28th November 2025

Integrate Campaign ID: Currently being built in the background – we will share the SIDs once complete (you can find the Accepted Values in the following attachment - FY25 Q4 Adobe CPG Integrate Accepted Values)

TAL: FY25 Q4 CORP TALS - BRAG OVERLAY
UPDATE 29/9: Please only use TAL: FY25 Adobe CPG Q4 TAL 23.09.25

Lead Cap: 20

Targeting: Firefly Services

Leads to be delivered weekly between Monday-Thursday, excluding Fridays as this is the day we pull our internal report.

Allocations to be completed by the campaign end date with no extensions!

Performance will not only be measured on lead quality but Integrate rejections as well (Adobe are charged for every rejected lead submitted to Integrate). Please ensure leads are QAed thoroughly before upload to meet spec and minimise the number of rejections

A closed feedback loop may be implemented mid-quarter whereby a % of leads rejected by Never Bounce could be returned via Integrate to replace (more details on this to follow).

Link to assets/creatives sheet - https://docs.google.com/spreadsheets/d/1NqxEmgsRKTzCdRBt3KHPi8hadZW7-bZkBQSHOlwmKXY/edit?pli=1&gid=425523016#gid=425523016

Splits:
Black	UK - 20
Black	FR - 55
Black	DE - 70

Red	UK - 35
Red	FR - 30
Red	DE - 50

Amber	UK - 155
Amber	FR - 190
Amber	DE - 35

640 leads total

Three week Nurture stream - Inbox using Assets in tab CC Core: https://docs.google.com/spreadsheets/d/1NqxEmgsRKTzCdRBt3KHPi8hadZW7-bZkBQSHOlwmKXY/edit?usp=sharing

Please note the billing for nurture streams is included in the CC unlocks campaign

industries__c:
Please follow the TALs:
FY25 Q4 CORP TALS - BRAG OVERLAY
From 29/9 please only use the following TAL:
TAL: FY25 Adobe CPG Q4 TAL 23.09.25

Targeting Red, Black and Amber accounts

geo__c: UK FR DE

pricing_model__c: CPL

layers__c: Intent


layers__c: Intent;Nurturing: Inbox