op: upsert

sales_notes__c:
Lead Split: TBC
- ASEAN
- ANZ
- Japan
- India

Exclusions:
- Single-use case tools: Zerofox, CybelAngel, Bitsight, Intel 471, Flashpoint
Vendors that specialize in a coverage area such as brand intelligence.

- Platform by-product Intelligence providers: Crowdstrike, Google Threat Intelligence (Mandiant), Palo Alto Networks, Microsoft
Vendors that take data from their existing products (e.g., CrowdStrike’s endpoint) and sell it. Threat Intelligence is not their core competency

- DIY Threat Feeds: VirusTotal, Infraguard, ISAC Feeds
Free/cheap intelligence. Often just a list of indicators of compromise (IOCs).

Campaign Flow:
INFUSE to target Recorded Future's criteria accounts/contacts >> Lead accesses Recorded Future's content via INFUSE landing pages >> Lead answers profiling question and provide full business contact details to download Recorded Future's content >> Lead is verified and passed over to Recorded Future

product2_name: One Touch Engagement

product2_description: Provides qualified, permissioned leads in a single-touch engagement process.

product2_product_category__c: Demand

pricing_model__c: CPL

layers__c: ABM;Intent;Suppression;Custom Questions - Profiling