op: upsert

sales_notes__c:
PLEASE REFERENCE THE MEDIA PLAN

"CHRO" Solution Category
Consideration (include 1 x Profiling Question)
Central (Germany; Austria; Switzerland) = 77
South (France) = 64
Total: 141

Discovery
North (Sweden; Norway; Finland; Denmark; Belgium; The Netherlands; Luxembourg) = 115
UKI (United Kingdom; Ireland) = 115
Total: 230

"CIO" Solution Category
Consideration (include 1 x Profiling Question)
Central 1 (Germany; Austria; Switzerland) = 154
Central 2 (Poland; Czech Republic; Greece; Hungary; Slovakia; Romania; Switzerland; Slovenia) = 26
South (France) = 128
Total: 308

Discovery
Central 1 (Germany; Austria; Switzerland) = 51
Central 2 (Poland; Czech Republic; Greece; Hungary; Slovakia; Romania; Switzerland; Slovenia) = 24
South (France) = 51
Total: 126

"CRM" Solution Category
Consideration (include 1 x Profiling Question)
Central (Germany; Austria; Switzerland) = 154
North (Sweden; Norway; Finland; Denmark; Belgium; The Netherlands; Luxembourg) = 145
South (Italy) = 90
Total: 389

Discovery
Central (Germany; Austria; Switzerland) = 78
South (Italy) = 38
Total: 116

Strategic Approach
Commercials: Included in your CPL
Enhanced Intent
- Use previous quarters data and HG Insights to prioritise accounts. We'll focus on those showing the strongest buying signals and zoom in on them with greater precision.

Deeper Engagement
- Through a cascade model focused on both double and single engagements, we'll drive more meaningful interaction from across the buying group, ensuring wider and deeper penetration into key accounts.

Smart Retargeting
- Re-engage both Q1 leads and new ones, with a 50/50 split. This builds depth with warm accounts while expanding our reach into net-new opportunities.

Richer Insights
- Introduce profiling questions for all net-new leads to help your LDRs follow up with more context, faster and smarter.

Lead Volume & Flexibility
INFUSE to propose raising the lead cap to 15 (or even unlimited where applicable), giving us greater coverage of buying groups and enabling us to capture more in-account demand.

Sales Enablement Support
- INFUSE to support your LDRs with prioritisation guidance and templates, helping them convert leads faster with clearer insights.

product2_name: One Touch Engagement

product2_description: Provides qualified, permissioned leads in a single-touch engagement process.

product2_product_category__c: Demand

pricing_model__c: CPL

layers__c: ABM;Buying Committee;Intent;Custom Questions - Profiling

hg_insights_list__c: TBC