op: upsert

sales_notes__c:
Lead Split:
- ASEAN 30%
- ANZ 30%
- Japan 30%
- India 10%

Exclusions:
Single-use case tools: Zerofox, CybelAngel, Bitsight, Intel 471, Flashpoint
Vendors that specialize in a coverage area such as brand intelligence.

Platform by-product Intelligence providers: Crowdstrike, Google Threat Intelligence (Mandiant), Palo Alto Networks, Microsoft
Vendors that take data from their existing products (e.g., CrowdStrike’s endpoint) and sell it. Threat Intelligence is not their core competency

DIY Threat Feeds: VirusTotal, Infraguard, ISAC Feeds
Free/cheap intelligence. Often just a list of indicators of compromise (IOCs).

product2_name: One Touch Engagement

product2_description: Provides qualified, permissioned leads in a single-touch engagement process.

product2_product_category__c: Demand

pricing_model__c: CPL

layers__c: ABM;Intent;Suppression;Custom Questions - Profiling