op: upsert

sales_notes__c:
This program will generate a total of 117 leads, evenly split across three product areas (39 leads per area):

1. Datto RMM
2. EDR / AV / Endpoint Management
3. Endpoint Backup
Product areas may include a combination of both MME (Mid-Market Enterprise) and MSP (Managed Service Provider) targeting, depending on content focus, with the specific audience split to be determined during program execution. The MME segment will focus primarily on the Education and Healthcare sectors.

Install-Based Competitor Targeting
The program will target accounts currently using technologies that compete with the following Kaseya solutions:

- Datto RMM
Competitors: NinjaOne, N‑able, ManageEngine, ConnectWise, SolarWinds

- EDR / AV / Endpoint Management
Competitors: Huntress, CrowdStrike Falcon, Sophos Intercept X, Bitdefender, SentinelOne, Microsoft

-Endpoint Backup
Competitors: Veeam, Axcient, Acronis, Cove Backup (N‑able), Barracuda

product2_name: Two Touch Engagement

product2_description: Provides qualified, permissioned leads who engaged with one asset and received a follow-up.

product2_product_category__c: Demand

pricing_model__c: CPL

layers__c: ABM;Install-Based