op: upsert

sales_notes__c:
Budget, Touch Strategy, and Delivery Splits/Pacing

Weighted lead delivery: 40% October / 40% November / 20% December

Persona budget split:

No specific budget split by persona, but please keep consistent delivery across all personas and align content with the right persona based on the journey tab attached

TALs (Commercial + Enterprise) and Exclusion list Please use the two TALs here. From the TALs, look to achieve a 35% ENT, 25% COM - Named and 40% COM - Inside spilt.

Assets: Assets attached here for Platform; Broken out by persona, priority, and asset type. Let me know if you have issues accessing any of the assets.

product2_name: One Touch Engagement

product2_description: Provides qualified, permissioned leads in a single-touch engagement process.

product2_product_category__c: Demand

pricing_model__c: CPL

layers__c: ABM;Intent


product2_name: Two Touch Engagement

product2_description: Provides qualified, permissioned leads who engaged with one asset and received a follow-up.