op: upsert

sales_notes__c:
Budget, Touch Strategy, and Delivery Splits/Pacing

Weighted lead delivery: 40% October / 40% November / 20% December

Persona budget split:

No specific budget split by persona, but please make sure there's as even of a split across all personas as possible, and not heavily invested in one persona vs the other. Targeting all personas above.

TALs (Commercial + Enterprise) and Exclusion list: The two TALs and exclusion list are uploaded to our campaign folder. Please look to achieve 35% ENT, 25% COM - Named and 40% COM - Inside list.

Assets: In our campaign Google drive is our Q4 Asset Matrix, broken out by persona, priority, and asset type. The majority of these assets should be repeated from this quarter, but let me know if you have issues accessing any of the new/existing assets.

product2_name: One Touch Engagement

product2_description: Provides qualified, permissioned leads in a single-touch engagement process.

product2_product_category__c: Demand

pricing_model__c: CPL

layers__c: ABM;Intent