op: upsert

sales_notes__c:
Persona budget split:

No specific budget split by persona, but please keep consistent delivery across all personas and align content with the right persona based on the asset matrix.

TALs (Commercial + Enterprise) and Exclusion list: Final lists are still pending, but when ready soon, they will be uploaded to our campaign Google Drive. From the TALs, look to achieve a 45% ENT, 45% COM and 10% Velocity (SMB) split.

Assets: In our campaign Google drive is our Q4 Asset Matrix, broken out by persona, priority, and asset type. The majority of these assets should be repeated from this quarter, but let me know if you have issues accessing any of the new/existing assets.

product2_name: One Touch Engagement

product2_description: Provides qualified, permissioned leads in a single-touch engagement process.

product2_product_category__c: Demand

pricing_model__c: CPL

layers__c: ABM;Intent