op: upsert

sales_notes__c:
Persona budget split:

No specific budget split by persona, but please make sure there's as even of a split across all personas as possible, and not heavily invested in one persona vs the other. Targeting all personas above.

FOR US: Focus some budget on underperforming gap areas: New England/NY/NJ COM-Inside ; East South Central all segments ; Mid-Atlantic ENT ; Pac NW + Desert Mountain COM-Named and ENT. (no specific goals. Just need more signals in general in those areas, so if we could have some intentional focus there, that would be great. To clarify, don’t want to focus only there of course and hurt other areas)

TALs (Commercial + Enterprise) and Exclusion list: The two TALs and exclusion list are uploaded to our campaign folder. Please look to achieve a 50/50 split between the COM and ENT list.

Assets: In our campaign Google drive is our Q4 Asset Matrix, broken out by persona, priority, and asset type. The majority of these assets should be repeated from this quarter, but let me know if you have issues accessing any of the new/existing assets.

product2_name: Two Touch Engagement

product2_description: Provides qualified, permissioned leads who engaged with one asset and received a follow-up.

product2_product_category__c: Demand

pricing_model__c: CPL

layers__c: ABM;Intent