op: upsert

product2_name: One Touch Engagement

product2_description: Provides qualified, permissioned leads in a single-touch engagement process.

product2_product_category__c: Demand

pricing_model__c: CPL


sales_notes__c:
Weighted lead delivery: 40% October / 40% November / 20% December
Persona budget split:
No specific budget split by persona, but please keep consistent delivery across all personas. Please refer to the persona tab of the attached document for more information on persona if required.

Pending: TALs (Commercial + Enterprise) and Exclusion list. - TBC

layers__c: ABM;Suppression


product2_name: Two Touch Engagement

product2_description: Provides qualified, permissioned leads who engaged with one asset and received a follow-up.


sales_notes__c: This is the infrastructure build for the Microsite for Adobe - CC Core Unlocks

product2_name: Custom Content Solutions

product2_description: Content is at the heart of any inbound marketing program. INFUSE takes a tailored approach to each of our custom content programs. We start with a client-centric mindset: a deep understanding of audience pain points. The INFUSE team then creates custom content according to your unique strategy and audience profile.

product2_product_category__c: Content

pricing_model__c: Flat Fee


product2_name: Premium Targeted Display

product2_description: INFUSE’s Premium Targeted Display advertising is the best way to ensure brand amplification in the right location for your audience and your brand. Our proprietary Demand Side Platform (DSP) ensures extensive control over ad placement and enables you to target both broad demographics and narrow market segments. It is a perfect addition to your demand programs, and one of the best ways to promote your brand to audiences you care about.

product2_product_category__c: Brand

pricing_model__c: CPM


sales_notes__c:
Products to be promoted : ThinkPad L14, ThinkBook 14 & ThinkCentreTiny
Attached are 2 TALs as well. We need to do a combination of Whitespace + TAL
Non TAL - 207 Leads
TAL - 207 Leads

Intent to purchase (Minimum 10 laptops) within 60 days.
All accurate details of the lead + opt In ( willingness to speak to Lenovo to know more) - Organization name and size, name of customer ,designation, official email id and mobile numbers/direct numbers.
Custom Question - Are you open for a call from Lenovo?
Leads will be replaced if not within the target filters
CPC : 1

product2_name: Qualified BANT

product2_description: INFUSE's Qualified BANT program provides critical sales intelligence about your target accounts and moves your prospects further down the funnel. We validate and ensure prospective buyers are ready to start a conversation by making sure that each meets classic BANT criteria for Budget, Authority, Need, and Timeline.

layers__c: ABM;BANT Callback


sales_notes__c:
Lead Split:
P1 : 30
P2: 253

Install base: Dayforce

Account Cap: 5

Competitor Suppression List:
technologyonecorp.com
elmosoftware.com.au
cultureamp.com
qualtrics.com/au
joyoushq.com
achievers.com
glintinc.com
darwinbox.com
peoplestrong.com
ivalua.com
gep.com
tradeshift.com
basware.com
gloat.com
smarthr.jp
cydas.com
hrbrain.jp
talent-palette.com
kaonavi.jp
worksap.co.jp
isid.co.jp

layers__c: ABM;Install-Based;Suppression


sales_notes__c:
Lucernex Product.

Lucernex Intent Keywords:
1. Lease management software
2. Real Estate Portfolio Management
3. Construction Project Management
4. Property Portfolio Management

custom_questions__c: 3 Custom Questions

product2_name: INFUSE Deep Funnel

product2_description: Only to sell 1 Touch+2 Qualifying Qs+1 Profiling Q+Intent+Premium Nurture (optional Fair Trade Gifting)

layers__c: ABM;Intent;Net New Leads Guarantee;Nurturing: Premium;Suppression;SDR Workshop;Custom Questions


sales_notes__c: Campaign Name here >

layers__c: Intent;Net New Leads Guarantee;Nurturing: Premium;Fair Trade Lead Qualification;Suppression;SDR Workshop;Custom Questions


layers__c: ABM;Intent;Custom Questions - Profiling;Custom Questions - Qualifying


sales_notes__c: Lead Cap: 1 Per Company

layers__c: Intent;Custom Questions - Profiling;Custom Questions - Qualifying