op: upsert

sales_notes__c: Same targeting as per lead generation element

product2_name: Premium Targeted Display

product2_description: INFUSE’s Premium Targeted Display advertising is the best way to ensure brand amplification in the right location for your audience and your brand. Our proprietary Demand Side Platform (DSP) ensures extensive control over ad placement and enables you to target both broad demographics and narrow market segments. It is a perfect addition to your demand programs, and one of the best ways to promote your brand to audiences you care about.

product2_product_category__c: Brand

pricing_model__c: CPM