op: upsert

sales_notes__c: Single Touch with Intent, 1 Qualifying Question + Inbox Nurture (3 messages)

product2_name: One Touch Engagement

product2_description: Provides qualified, permissioned leads in a single-touch engagement process.

product2_product_category__c: Demand

pricing_model__c: CPL

layers__c: Intent;Nurturing: Inbox;Custom Questions - Qualifying