op: upsert

sales_notes__c:
Exclude the folowing job titles:
We do not target roles focused primarily on:
 Social Media
 CRM
 SEO
 Influencer Marketing
 SEM
 Web Development
 Display

product2_name: One Touch Engagement

product2_description: Provides qualified, permissioned leads in a single-touch engagement process.

product2_product_category__c: Demand

pricing_model__c: CPL