op: upsert

sales_notes__c: Nurturing Inbox = program with 3 supplementary touches (emails)

custom_questions__c:
1 Qualifying Question - Are you a Kubernetes user?

1 Profiling Question - What number of clusters do you currently have deployed?

product2_name: One Touch Engagement

product2_description: Provides qualified, permissioned leads in a single-touch engagement process.

product2_product_category__c: Demand

pricing_model__c: CPL

layers__c: ABM;Intent;Nurturing: Inbox;SDR Workshop;Custom Questions