op: upsert

sales_notes__c:
Double Download Guarantee (Double Touch)
2 additional email nurture touches + social and display retargeting
Lead cap of 3 per account

custom_questions__c: TBC

product2_name: Two Touch Engagement

product2_description: Provides qualified, permissioned leads who engaged with one asset and received a follow-up.

product2_product_category__c: Demand

pricing_model__c: CPL