op: upsert

sales_notes__c:
Exclusion List: https://docs.google.com/spreadsheets/d/1x9My7TVS9EQTujQTaze_vW7byACbmd6LlLDamvPVxgI/edit?gid=0#gid=0

Lead Split:
India: 200 leads
ANZ: 200 leads
ASEAN: 200 leads

product2_name: One Touch Engagement

product2_description: Provides qualified, permissioned leads in a single-touch engagement process.

product2_product_category__c: Demand

pricing_model__c: CPL

layers__c: ABM;Nurturing: Inbox;Custom Questions - Qualifying


sales_notes__c:
Install base on Trade Credit Insurance competitor when it’s available (To define according to the country with Coface)
Nurture INBOX = 4 x emails nurtures
 Sales Enablement Service, SDR Workshop Training and Infuse Academy.

Coface will have all the necessary flexibility to change countries and dates to start in selected countries. Before it will be necessary to carry out a further check on the quantities requested.

Coface will send us an up-to-date list with the companies to exclude (suppression list).

custom_questions__c:
2 Profiling questions

1 Qualifying Question

Questions focused on qualifying companiest that already use trade credit insurance or that are researching trade credit insurance options.

product2_name: Two Touch Engagement

product2_description: Provides qualified, permissioned leads who engaged with one asset and received a follow-up.

layers__c: Intent;Nurturing: Inbox;Suppression