op: upsert

sales_notes__c:
Install base on Trade Credit Insurance competitor when it’s available (To define according to the country with Coface)
Nurture INBOX = 4 x emails nurtures
 Sales Enablement Service, SDR Workshop Training and Infuse Academy.

Coface will have all the necessary flexibility to change countries and dates to start in selected countries. Before it will be necessary to carry out a further check on the quantities requested.

Coface will send us an up-to-date list with the companies to exclude (suppression list).

custom_questions__c:
2 Profiling questions

1 Qualifying Question

Questions focused on qualifying companiest that already use trade credit insurance or that are researching trade credit insurance options.

product2_name: Two Touch Engagement

product2_description: Provides qualified, permissioned leads who engaged with one asset and received a follow-up.

product2_product_category__c: Demand

pricing_model__c: CPL

layers__c: Intent;Nurturing: Inbox;Suppression


sales_notes__c:
TACTICS : EMAIL / DISPLAY IMPRESSIONS / SOCIAL / SPONSORED NEWSLETER

Install base of Trade Credit Insurante list when available

product2_name: Premium Targeted Display

product2_description: INFUSE’s Premium Targeted Display advertising is the best way to ensure brand amplification in the right location for your audience and your brand. Our proprietary Demand Side Platform (DSP) ensures extensive control over ad placement and enables you to target both broad demographics and narrow market segments. It is a perfect addition to your demand programs, and one of the best ways to promote your brand to audiences you care about.

product2_product_category__c: Brand

pricing_model__c: CPM

layers__c: Intent;Suppression