op: upsert

Webinar Promotion

product_category__c: Demand

description: INFUSE can help promote your pre-recorded webinars. We will find and bring registrants to your event to maximize on-demand attendance and ROI (5% live + 95% on-demand).


product_category__c: Service

name: Target Account List Creation/Enhancement

description: With Target Account List Creation, we leverage our database to find businesses that fit the client's ideal customer profile, generating a highly targeted ABM list for their organization. With Target Account List Enhancement, we augment and expand the client's ABM list with prospects that match their ideal customer profile.


Nurturing

description: Lead nurturing transforms top-of-funnel leads into high-quality opportunities that drive revenue for your business. We employ all available channels to design a program that engages prospects throughout the entire buying journey. Four tiers of nurture are available out of the box: from simple email to highly targeted and sophisticated deep media and premium programs. Whatever tier you choose, INFUSE’s in-house strategic teams design a campaign complete with targeting methodologies and creative assets that connect—engaging prospects in the channels that they use the most with the content types that trigger their interest.


Premium Targeted Display

product_category__c: Brand

description: INFUSE’s Premium Targeted Display advertising is the best way to ensure brand amplification in the right location for your audience and your brand. Our proprietary Demand Side Platform (DSP) ensures extensive control over ad placement and enables you to target both broad demographics and narrow market segments. It is a perfect addition to your demand programs, and one of the best ways to promote your brand to audiences you care about.


Competitive Displacement

description: INFUSE's Competitive Displacement program enables you to win your competitors' accounts and increase market share. With this program, we drive awareness to your brand and solutions, ultimately generating demand from target accounts and buying committees specific to your competitors.


Fair Trade Lead Qualification

description: With Fair-Trade Lead Qualification, your prospects receive a token of appreciation for the few minutes they invest in providing you with custom account intelligence. Depending on the program and audience, this treat could range from a gift certificate for a premium coffee, to a book, or another gift.


Lead Cascade

description: Bottom-of-funnel demand generation campaigns typically discard 20+ prospective leads to generate one highly qualified lead. INFUSE’s Lead Cascade program enables clients to acquire these discarded leads at a lower cost, providing an engaged pipeline that can be nurtured and developed.


Site Sponsorship

description: Site Sponsorship prominently places your brand at the center of the audience experience. Your targeted advertising and messaging fit into the user experience through natural ad and content placements, delivering brand and product visibility to an entirely new audience. As such, you get a fresh lead infusion from the precise target segment thatâ€™s interested in your solutions.


Survey

description: With INFUSE's survey program, we clarify each prospects unique needs, priorities, and objectives via a custom digital or telephone interview, thereby significantly amplifying your marketing and sales efforts.


Targeted Email

description: With our Targeted Email program, you can rest assured that your message will be delivered to the right audience for maximum exposure with your brand. Our highly specialized, AI-based algorithms ensure the best messaging and most importantly, deliverability.


Qualified BANT

description: INFUSE's Qualified BANT program provides critical sales intelligence about your target accounts and moves your prospects further down the funnel. We validate and ensure prospective buyers are ready to start a conversation by making sure that each meets classic BANT criteria for Budget, Authority, Need, and Timeline.


inHQL

description: inHQL is INFUSE's industry interview program that produces highly qualified and engaged leads. We clarify each prospect’s unique needs, priorities, and objectives via a custom digital or telephone interview, thereby significantly amplifying your marketing and sales efforts.


Custom Content Solutions

product_category__c: Content

description: Content is at the heart of any inbound marketing program. INFUSE takes a tailored approach to each of our custom content programs. We start with a client-centric mindset: a deep understanding of audience pain points. The INFUSE team then creates custom content according to your unique strategy and audience profile.


Appointment Setting

description: Appointment setting program is used to help the client’s sales team book meetings to discuss their offerings with prospective customers. INFUSE will reach out to the client’s desired audience, provide a brief description of the client’s services or products, and schedule the appointment. Available in North America and APAC only.


One Touch Engagement

description: Provides qualified, permissioned leads in a single-touch engagement process.


Webinar Hosting

description: Working with our clients, INFUSE handles all the technical details of your upcoming webinar. We engage audiences effectively and troubleshoot issues, allowing you to focus on content and strategy. This approach enhances quality, reliability, and audience engagement, maximizing the webinar's impact and ROI.


Clean - Append - Engage

description: Our team will clean and append the client's existing lead and pipeline data utilizing our AI and human lead validation processes. Then, we will employ all available channels to design a custom nurture program that engages prospects throughout the entire sales funnel.


Two Touch Engagement

description: Provides qualified, permissioned leads who engaged with one asset and received a follow-up.


INFUSE Deep Funnel

description: Only to sell 1 Touch+2 Qualifying Qs+1 Profiling Q+Intent+Premium Nurture (optional Fair Trade Gifting)


INFUSE Low Funnel

description: 1 Touch+2 Qualifying Qs+1 Profiling Q+Intent+Inbox Nurture


INFUSE 100

description: This is a complimentary program that is offered to first-time clients, allowing them to try out our services by providing 100 free leads. It is also an opportunity for our company to give back to the community by assisting businesses in need to grow their business during these challenging economic times. Active for 6sense, HG Insights, and G2 customers only.


Custom Product

description: Before presenting the custom product to the client, approval by Alex or Larysa required.


name: Lead Gen Kick Starter with INFUSE Lead Capture

description: Generate opt-in contacts matching specific criteria (roles, company, size, geo, industry) and includes lead nurturing.


name: Targeted Demand Generation with INFUSE Triple Play Intent

description: Leads that meet specific ICP and account criteria. Two-touch engagement, and buyer/account Intent.


name: Account Qualified Demand with INFUSE ABM Focus

description: Utilizes target account lists from your CRM or ABM tools and look-alike modeling


name: Active Journey Demand with INFUSE Lead Cascade

description: Identifies prospects based on their current needs. INFUSE Lead Cascade engages decision makers as they research, offering volume, predictability, and scale for your demand efforts.


SDR Workshop

description: To enhance our client services, we are offering specialized Sales Development Representative (SDR) workshops with our demand strategists. These workshops are designed to empower our clients' SDR teams with comprehensive insights into the various programs we are implementing on their behalf.


Nurture: Inbox Plus

description: Inbox Nurture is an email nurture stream consisting of 6-8 touches, as well as Newsletter Sponsorship.


INFUSE Expand

description: Clients provide us with their account list, which doubles as their existing client roster, alongside a comprehensive contact list within those accounts. We will leverage the account list as a TAL and utilize the contact list as a suppression list. As we execute our promotions in the usual manner, this targeting strategy serves as a gateway to expansion, enabling the discovery of additional members of the buying committee that the clients have not already been working with.


Nurture: Deep Media

description: Deep Media nurture is a nurture stream outside of the inbox. We nurture the leads through display advertising, which can be LinkedIn InMail promotions and ad banners on LinkedIn, X, and our websites (partner websites and our own ITCurated websites).


Nurture: Inbox

description: Inbox Nurture is an email nurture stream consisting of 3-4 touches.


Nurture: Premium

description: Premium Nurture is a nurture stream consisting of both, Inbox Plus and Deep Media Nurture.


High Growth Ecosystem

description: INFUSE's High Growth programs are designed to generate and capture demand while utilizing intelligence from the world's leading authority and INFUSE's exclusive partner, HG Insights.


High Growth Competitive Displacement

description: INFUSE's High Growth Competitive Displacement program enables you to win your competitors' accounts and increase market share utilizing competitive intelligence from the world's leading authority and INFUSE's exclusive partner, HG Insights. With this program, we drive awareness to your brand and solutions, ultimately generating demand from target accounts and buying committees specific to your competitors.


INFUSE ONE

description: An always-on brand-to-demand solution to identify, activate, engage, and capture interest as buyers and buying groups research business technology projects.


Lunch & Learn

description: Partner with us to create powerful Lunch & Learn experiences that inform and inspire your potential leads – all while they enjoy a complimentary meal.


Associations - Demand Boost

description: This program is ideal for B2B teams looking to use their content to generate opted-in leads that meet specific ICP and account criteria. Precision targeting, one-touch engagement, and inclusion of buyer and account intelligence inform lead routing and follow-up tactics.


Associations - Exhibitor Boost

description: This program is designed to maximize exhibitor engagement at trade shows by leveraging targeted pre-event promotions and post-event lead nurturing.