op: upsert

titles_roles__c: CIO, CTO, CISO, CMO, Heads of Infrastructure, Heads of Cloud, Digital Transformation, Cybersecurity, Applications, and AI

seniority__c: Manager+

sales_notes__c:
Activity to run across the Target Account List (attached) with above overlays.

Add-Ons Included:

- Let’s Verify – Lead Validation

- 2x Profiling Questions

- 1x Qualification Question

- Demand Strategy & Consultation

- Weekly Updates and End-of-Pilot Review

- SDR Follow-Up Workshop

- Full Content Audit and Funnel Mapping

- Multi-role targeting within named accounts

CAMPAIGN OBJECTIVE:

To engage financial services stakeholders—C-suite and IT decision-makers—within Kyndryl’s strategic account list. Campaign will introduce thought leadership from The Kyndryl Institute and navigate prospects through awareness, industry value proposition, and offering alignment, leading to qualified, sales-ready leads.

KEY DELIVERABLES:

- Initial asset promotion + nurture campaign (6–8 email touches)

- Full ABM targeting within Tier 1 and Tier 2 accounts

- Persona-based content activation by funnel stage

- Weekly lead delivery batch or integration (CRM compatibility to be validated)

- Campaign dashboard and insights via Demand Intelligence Platform

- Bi-weekly strategic review and mid-campaign optimisation

LEAD DEFINITION & HANDOVER CRITERIA:

- Qualified if matching agreed ABM targeting criteria and passing qualifying logic

- Answering 1x qualification question (5 options, 1 disqualifier)

- Answering 2x profiling questions tied to use case priority areas (AI infra, apps, security)

- Leads unsubscribing during nurture will be replaced (free of charge)

- Leads to be reviewed and approved by Kyndryl pre-handover

DATA COMPLIANCE:

- GDPR opt-in captured at time of engagement

- Leads delivered to Kyndryl only, per flow and permission from landing page language

- Shared agreement and opt-in wording to include INFUSE, Kyndryl, and "trusted partners" as needed

REPORTING & SALES ENABLEMENT:

- Access to Demand Intelligence Dashboard

- Lead report with engagement insights

- Sales Handover Workshop to align SDRs and marketing team

- Buying group visibility by role and account

TARGET LEAD VOLUME:

- Leads guaranteed: 147

- Total campaign budget: €22,000

- CPL: €127.20 (NET)

industries__c: Financial Services (Banking primary in Phase 1, with additional coverage of Insurance/FinTech as content develops)

geo__c: Strategic Markets in EMEA - Central Europe, Nordics, Middle East, and CEE.              Six Countries: Netherlands, Alps, Nordics, Saudi Arabia, UAE

pricing_model__c: CPL